About Us

The Shomi Fashion Story!

Welcome to Shomi! Your ultimate destination for timeless elegance, contemporary style, and effortless access to Pakistani dresses online shopping from anywhere in the world. What began as a multi-brand store in the heart of Pakistan in 1992 has now evolved into one of the top Pakistani clothing websites, bringing the spirit of Eastern fashion to a global audience.

For over three decades, Shomi has been more than just a fashion marketplace. It’s been a bridge between heritage and modernity, between home and abroad, between tradition and trend. And now, with the launch of our global website, we’re proud to say that wherever you are in the world. Whether it's Toronto, London, New York, or Sydney, you can now order Pakistani clothes online with complete ease and confidence.

From Local Roots to Global Reach

Our journey started in a bustling street market in Pakistan, where vibrant fabrics and colorful patterns were more than just clothing. They were expressions of culture, history, and identity. Back then, our mission was simple: to give families a trusted space where they could find everything from Pakistani men's shalwar kameez to intricately embroidered bridal wear.

Fast forward to today, and Shomi has grown into a comprehensive multi-brand store featuring top-tier Pakistani designer brands and independent labels under one digital roof. Our platform caters to men, women, and kids, making it your one-stop shop for all things fashion in Eastern wear.

Whether you’re looking for a stylish formal outfit, traditional wedding attire, or comfortable everyday wear, you can now buy Pakistani clothes online from anywhere, with worldwide delivery, easy payment options, and reliable customer service.

Why Shomi?

We understand that Pakistani clothes are more than fabric. They're memories, celebrations, and comfort in a faraway land. For overseas Pakistanis or anyone who appreciates South Asian fashion, finding authentic Eastern wear can often be a challenge. Sizing, stitching, delivery delays, and limited variety are common issues. That’s where Shomi comes in.

We’re on a mission to make Pakistani dresses online shopping as simple and seamless as shopping at your local boutique. Our global platform is built with user-friendly navigation, real-time inventory, detailed product descriptions, and high-quality images that give you a complete look and feel before you click “Add to Cart.”

What You’ll Find on Shomi

At Shomi, we celebrate variety. We’ve curated a diverse range of collections across stitched and unstitched categories, ensuring there’s something for every occasion, taste, and budget.

For Women

• Luxury Pret and Bridal Wear from top Pakistani designer brands
  

• Unstitched lawn, cotton, and silk collections
  

• Elegant, formal, and casual wear
  

• Stylish footwear, bags, and accessories
  
  

Whether you're attending a wedding, celebrating Eid, or updating your wardrobe, Shomi has what you need to feel confident and stylish.

For Men

• A vast selection of Pakistani men's shalwar kameez, waistcoats, and kurta sets
  

• Tailored fits and premium fabrics for both casual and formal occasions

For Kids

• Adorable ethnic wear for both boys and girls
  

• Matching family outfits
  

• Seasonal collections for Eid, weddings, and everyday play
  
  

From toddler to teen, our kids’ section ensures the youngest members of the family can also enjoy the charm of Pakistani clothes.

Experience Authenticity – Delivered

One of our biggest promises is authenticity. Every item you see on Shomi comes directly from the designers and brands you know and love. We don’t believe in knockoffs or low-quality replicas. Instead, we work closely with Pakistani designer brands to offer you the latest seasonal releases, capsule collections, and exclusive online drops, often before they even hit the physical stores.

Our list of brands includes both household names and up-and-coming labels, all sharing one thing in common: craftsmanship and cultural pride.

So whether you're browsing the site to order Pakistani clothes online for an upcoming event or just refreshing your wardrobe with the season’s latest styles, rest assured that you're getting the real deal, authentic designs, premium materials, and ethical sourcing.

Our Promise: Seamless Global Shopping

Launching our global website in 2025 was a milestone we’ve been working toward for years. With thousands of customers reaching out from abroad asking how to buy Pakistani clothes online from trusted sources, we knew it was time.

We’ve designed the Shomi global experience with you in mind:

• Worldwide shipping with real-time tracking
  

• Easy returns and exchanges for eligible products
  

• Secure payments
  

• Size guides and stitching options for a perfect fit

Whether you’re in Dubai, Birmingham, or New Jersey, you can now enjoy access to the best place to buy Pakistani clothes online without worrying about customs delays, hidden fees, or poor communication.

Join the Shomi Family

Whether you’re here to browse or here to shop, we welcome you with open arms. At Shomi, you don’t have to compromise between tradition and convenience. You can have both. So go ahead, order Pakistani clothes online, explore the latest trends, dress your family for a special day, or just treat yourself to something that feels like home. Because no matter where you are in the world, Shomi is your best place to buy Pakistani clothes online.